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B2B Marketing, Digital Media and Marketing Strategy. How We Systematically Overvalue Content Consumption. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption.

Are you ready for GDPR? Through data insights and technology. But the time has now come for the Enterprise to transform, to add another dimension and to optimise performance. Align your marketing activities to key business funct.

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This is the blog of David M. Raab, marketing technology consultant and analyst. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers. Tuesday, March 20, 2018. Salesforce Buys MuleSoft and Offers It as a Data Unification Solutions. The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner.

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My Ongoing Rants on Marketing, Business and Management. In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. They have never actually seen marketing work.